For investors · Dubai · Baghdad

You fund it. We build it and run it.

Restaurants, cafés, retail, hotels and factories, delivered from the first sketch to a running business. One team, one contract, thirty years in the region.

  • 30+years in the region
  • 20brands launched
  • 5cities, one team

Estimate your project

01Why hospitality, why now

Two of the region's hungriest markets

13,000+

licensed restaurants and cafés in Dubai, and still growing

45M

people in Iraq, median age around 21, a market opening up fast

6–7%

typical yearly growth of food and beverage spend across the Gulf

Approximate figures from public market data

02The journey

From idea to opening night, one line

  1. 01

    Concept

    Feasibility, site, brand, business model

  2. 02

    Design

    Interior, 3D, MEP and HVAC drawings

  3. 03

    Menu

    Menu engineering, pricing, suppliers

  4. 04

    Kitchen

    Workflow, equipment, gas, ventilation

  5. 05

    Build

    Turnkey fit-out and supervision

  6. 06

    Team

    Hiring, training, systems and tech

  7. 07

    Launch

    Licensing, soft opening, marketing

  8. 08

    Operate

    We run it, you get the reports

Typically 6 to 9 months from signed proposal to opening, depending on the site

What you do

  • Fund the project
  • Approve the concept and the budget
  • Read a monthly report

What we do

  • Concept and feasibility
  • Design and engineering
  • Menu and suppliers
  • Kitchen and equipment
  • Construction and fit-out
  • Licensing and systems
  • Hiring and training
  • Daily operations and management

03Where the budget goes

A typical restaurant budget

  • Construction and fit-out
  • Kitchen and equipment
  • Design and engineering
  • Licensing and pre-opening
  • Working capital for the first months

Illustrative split. Every proposal comes with its own line-by-line budget

Start from scratch

You have capital and an appetite. We bring the concept, the space, the build and the team

Grow an existing brand

You already own a brand. We refresh it, fix operations, and build the franchise model

Put a space to work

You have a location, a building or a struggling business. We turn it into a venue that performs

04The people who will run it

Hospitality operators, not consultants

Mohamad El ChehimiFounder, 25 years in hospitality
Anas ZeinedinPartner, strategy and projects
Hashem MahmoudOperations, 25 years
Bassam NajjarChief engineer, 40 years
Edward HaddadIndustrial kitchens
Ali AtwiTechnology and systems
Haji ShafiContractor and builder
Mohamad AlsoufiArchitect, interior and exterior design
Mohamad HassanConsultant pastry chef
Khattab AmirFinance director and economist
Maryam Al ZahawiInterior and exterior designer
Jasmin FayyadSenior Graphic Designer and Architect

Brands we built

655 CafeSesamameMazaraaBeit JafraBaker & SpiceChez MoeSeven SpiceHaj ZabalaFood ExplainedThe Farm HouseWahisMyConceptBakery From ZahléThe BaseThe Theater Garden
In concept
In design
Under construction

05Questions investors ask

Do I need hospitality experience?

No. That is the point. You bring the capital and the ambition, we bring the concept, the build and the operating team

How involved do I need to be?

As much or as little as you want. Most investors approve the concept and the budget, then receive monthly reports

Who runs the business after opening?

We do. We hire and train the team and manage day to day operations under our management

Where do you operate?

Dubai and Baghdad with active teams on the ground, and the wider GCC and Iraq by project

What is the minimum investment?

It depends on the concept, the city and the space. The quiz lets us tell you honestly what is realistic