From Concept to Creation
Premium Hospitality & Retail Fit-Out Solutions Across MENA
With over 20 years of experience delivering restaurants, cafés, retail stores and hotel spaces across Dubai and the wider Middle East, Etiquette provides end-to-end design, fit-out and turnkey services with uncompromising quality and execution.
ABOUT ETIQUETTE
Who We Are
Etiquette is a hospitality and retail consultancy rooted in more than two decades of regional experience. Based between Dubai and Baghdad, we bring world-class design principles, technical expertise and operational insight to every project.
Our mission is simple:
To transform ideas into sustainable, functional and distinctive spaces that perform beautifully — operationally and aesthetically.
Our Approach
We combine strategic thinking with deep market knowledge to deliver fully integrated solutions for restaurants, cafés, hotels and retail outlets. Every space we create is tailored to the brand, aligned with local regulations, and built with precision.
Integrity, Quality, and Transparency
Processes stay clear, communication stays honest, and every material and detail meets uncompromised quality from start to finish.
Innovation and Aesthetics
Each design blends creativity with visual harmony to elevate the final experience.
Operational Efficiency
Every layout is engineered to improve workflow, reduce friction, and maximize output.
WHY ETIQUETTE
Regional Mastery
Over 20 years delivering hospitality and retail projects with deep understanding of GCC and MENA regulations, operations, and culture.
Turnkey Execution
End to end delivery from concept and technical drawings to sourcing, fit out, kitchen setup, and final handover.
Speed and Reliability
Streamlined processes that reduce delays, control quality, and keep every project moving with precision.
Cross Country Support
Active operations in Dubai and Baghdad with continued post handover support to ensure long term success.
YOUR BEST CHOICE
Let's start your new project
What We Do
We Design
We Build
We Develop
FEATURED PROJECTS
Our depth of experience reflects our understanding of appetites, trends, design, details, finishing and style, locally, regionally and globally.
25 Years of experience Building exceptional and successful brands.
ABOUT THE FOUNDER
Etiquette was founded by a hospitality specialist with over 20 years of hands-on experience in building, designing and managing F&B and retail projects across the Middle East — particularly Dubai, one of the world’s most competitive hospitality markets. Having overseen numerous successful openings, renovations and brand builds, our founder brings unmatched insight into what makes a space both profitable and memorable.
Etiquette Family
Our team is built on pride, passion, and professionalism, where every team member takes ownership of their craft and celebrates collective success.
CONTACT US
Start Your Project
Whether you’re launching a new restaurant, redesigning a retail store, or developing a hospitality space, our team is ready to help.
Email: info@byetiquette.com